Hollard

Hollard #Amabreadwinner

Celebrating the breadwinner, and making life and funeral cover feel like an act of care.

Client: Hollard
Disciplines: Influencer Marketing
Recognition: Recognised at The New Generation Awards, 2023

The case

The challenge

Celebrate breadwinners as a vital part of their families' wellbeing by making them aware of the value they bring, and inspire working-class South Africans to keep providing for their families after their passing through Hollard life and funeral cover.

The idea

Rather than sell a policy, the campaign honoured the person paying for it. Creator storytelling put real breadwinners at the centre, which let a difficult category be discussed without fear as the opening note.

The execution

Every one of these was handled in-house, on the same brief.

Creator casting against a working-class South African audience

Story-led content development

End-to-end campaign management

Performance reporting

The result

Performance data for this campaign is not ours to publish.

We would rather leave this space empty than fill it with a number we cannot stand behind. Ask us on a call and we will take you through what the campaign delivered, and what we would do differently with the same budget today.

Ask us about this work

Capabilities used