MEDIASPECIALISTSACROSS AFRICA.

Paid media usually refers to campaigns bought through self-serve advertising platforms such as Google and Meta. Media buying is the wider discipline of planning and negotiating across all available inventory, including programmatic, out of home, mobile video, radio and print, where price is negotiated rather than set by an auction you cannot argue with.

There are two separate numbers and you should always be shown both: the media budget that goes into the market, and the agency fee for planning, negotiating, buying and reporting it. Fees are commonly charged as a percentage of media spend, as a monthly retainer or as a project fee, and the right structure depends on how much is being spent and how continuously. We quote them separately so it is always clear what you are paying us and what is buying audience.

Programmatic digital out of home is the buying of digital billboards and screens through automated, real-time auctions rather than through fixed monthly contracts. It lets a brand buy a screen only at the times and in the conditions that matter, such as a specific daypart, weather condition or proximity trigger. Our work in this channel won at the MMA Smarties in 2024.

Our specialisms are digital, programmatic, mobile and digital out of home, which is where the majority of measurable South African budget now sits. Where a plan genuinely needs traditional channels to hit a reach target, we plan and buy for it rather than pretending the audience can be found somewhere more convenient.

Yes. We take media-only mandates. It works best when we are in the room while the creative is still being developed, so the work is built for the placements it will run in rather than resized for them afterwards.