About the agency
One team.Fifteen people.No handovers.
The Digital Plug is an award-winning, pan-African integrated marketing agency based in Bryanston, Johannesburg. One team plans the strategy, makes the work, buys the media and reports the numbers.
The agency
Big enough to buy the media. Small enough that the people who pitched you do the work.
The Digital Plug has spent twelve years working on brands in South Africa and across the continent, out of one office in Bryanston. Strategy, creative, content, influence and media all sit in that office, which is the whole argument: a campaign never has to survive being handed between four suppliers who are each measured on a different thing.
Fifteen people are on the core team, and the people who pitch a client are the people who do the work.
Because boring is bad for business.
Projects delivered
Campaigns, brands and builds, shipped.
Years in market
Brand work across South Africa and the continent.
Media savings reinvested
Bought better, spent back into the work.
Awards and features
Including Small Agency of the Year.
How we work
Four things we are, on every brief.
01
Creative, held to a number
The work has to be worth looking at and it has to be accountable. Neither excuses the other. A campaign that wins awards and misses the brief has failed, and so has a campaign that hits the number and looks like everyone else's.
02
Culturally fluent, commercially fluent
We are in the conversation, and we know what it costs to reach it. The register moves depending on who is in the room, but the point of view does not.
03
Confident, never loud for its own sake
Bold and eye-catching, but not shouting. The identity uses one accent colour hard rather than five colours softly, and the type does the shouting so the palette does not have to.
04
Senior, and in the room
The people who pitch you do the work. That is the operating promise, and every piece of communication should be traceable back to it.
Recognition
Small Agency of the Year.
- 2024
Digital Out-of-Home (DOOH)
MMA Smarties
- 2024
Most Innovative Social and Digital Media by a Small Agency
The New Generation
- 2023
Small Agency of the Year
The New Generation
- 2023
Best Use of Podcast/Vlog to Promote a Brand or Event
The New Generation
- 2023
Most Innovative Social Media Campaign by a Small Agency
The New Generation
“We are proud to have worked on an award-winning campaign with TDP. They are committed to the conceptualisation and execution of briefs while going the extra mile.”
“TDP delivered one of the best online media campaigns one of our clients has ever run in market.”
The people
The people who pitch you do the work.
Nande Ngxwana
Managing Director
Kgosi Moalusi
Business Unit Head
Thando Magagula
Executive Assistant
Danielle Mackay
Executive Administrator
The whole crew, Bryanston HQ
Visit the studio pageWant these people on your brief?
Let's plugyou in.
We reply within one business day
Big enough to buy the media, small enough that the people who pitched you do the work.