Centrum

#GlowWithCentrum at Clicks Beauty

A brand space at Clicks Beauty built to be posed in, played in and shared, for the world's number one multivitamin.

Client: Centrum, by Haleon
Year: 2025
Format: Brand activation
Where: Clicks Beauty
Disciplines: Experiential, Activation Design, Content

The case

The challenge

Put Centrum in front of beauty shoppers at Clicks Beauty, and make the world's number one multivitamin part of their sunshine season.

The insight

A beauty event runs on the camera roll. People come to try things, share what they find and leave with a picture. A supplement cannot be swatched, so the stand had to give people something to do and something to post.

The idea

#GlowWithCentrum was designed as a set. A floral wall framed an illuminated ring where visitors posed, a VR padel game turned wellness into something you play, and a product wall for Centrum Women sat under the line “Trust the world's #1 multivitamin”. Brand ambassadors walked people through the range, and the day was captured for social.

The execution

Every one of these was handled in-house, on the same brief.

Stand concept and spatial design

Floral photo moment with illuminated ring

VR padel game experience

Product wall and screen content

Brand ambassador staffing

Event content capture

Inside the stand

How it ran

The photo moment

A ring worth queueing for

The centrepiece was a wall of flowers around an illuminated #GlowWithCentrum ring, sized for a person to sit inside. It gave every visitor the picture they came for, with the brand in every frame.

The Centrum stand with its floral wall and illuminated #GlowWithCentrum ring

The game

Play, don't preach

A VR padel game in front of the ring made wellness active rather than clinical. It drew a crowd, kept people at the stand for longer and made a second, moving picture for anyone filming.

A visitor playing VR padel in front of the #GlowWithCentrum ring

The proof

Trust, on the wall

Behind the play sat the reason to believe: “Trust the world's #1 multivitamin”, a product wall for Centrum Women, and screen content carrying the sunshine-season message.

The Centrum “Trust the world's #1 multivitamin” wall with screen content

From the campaign

The work

A visitor mid-swing in the VR padel game

The result

Performance data for this campaign is not ours to publish.

We would rather leave this space empty than fill it with a number we cannot stand behind. Ask us on a call and we will take you through what the campaign delivered, and what we would do differently with the same budget today.

Ask us about this work

Capabilities used