Brand South Africa

Brand SA at the Rugby World Cup

Building anticipation around the Boks and connecting Global South Africans during the 2023 Rugby World Cup.

Client: Brand South Africa
Disciplines: Brand Awareness, Influencer Marketing

The case

The challenge

Build anticipation around the Bokke during the 2023 Rugby World Cup, and connect the conversation to Global South Africans.

The idea

Content created by information maverick Zimasa Vabaza carried the campaign: real-time match highlights, post-match analysis and conversations with South Africans around the world, published while the tournament was still the only thing anyone was talking about.

The execution

Every one of these was handled in-house, on the same brief.

Creator partnership and editorial direction

Real-time content production across the tournament

Post-match analysis and long-form conversation

Community and audience management

The result

Performance data for this campaign is not ours to publish.

We would rather leave this space empty than fill it with a number we cannot stand behind. Ask us on a call and we will take you through what the campaign delivered, and what we would do differently with the same budget today.

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Capabilities used