Building tactics through influential content that will elevate Mini Electric as the car of choice in the EV segment.
Overview
Mini's Electric offering elevates the electric lifestyle by championing a zero-carbon emissions drive with its range of up to 215 KM.
Campaign Tactics
Build brand moments that will associate the Mini Electric as the means of “Electrifying Your City”. Build connecting moments of pleasure only achieved through Mini Electric moments.
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Timeline
Build and sustain talkability around Mini electric around the efficacy of the brand and the drive. How torque isn’t compromised and there are various driving modes available to suite one's lifestyle and driving preference.
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