Uniting in one voice in supporting the Springboks, and amplifying the South African voice across the globe.
Overview
Used content created by information maverick Zimasa Vabaza to build anticipation around the Bokke during the 2023 RWC. This included real-time highlights of the matches and post-match analysis, and conversations with Global South Africans.
Campaign Tactics
Created an immersive experience through taking over the official BrandSA page, posting pre-game anticipation posts and post-match analyisys conversation starters.
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Timeline
Encouraging the average South Africa to believe in our nation because we are stronger together.
The Digital Plug Pty Ltd si a digital marketing agency business that specialises in providing digital marketing and advertising and media buying services. Brand South Africa worked with The Digital Plug through one of its lead agencies in delivering a successful Springboks Rugby World Cup campaign through an influencer driven execution. The campaign had an overall positive sentiment that elevated the nation brand.
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